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EA Opens Comic Imprint

Posted by Chris On October - 5 - 2009

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Is there any video game they won’t turn into a comic?  The list of video game properties already appearing on comic shelves is huge, encompassing a range of games as diverse as Mirror’s Edge, World of Warcraft, and Sonic the Hedgehog. Never one to ignore a growing market, EA has joined in, announcing a partnership with comic publisher, IDW.

The partnership will create a new comic imprint, entitled EA Comics.  EA will handle all creative duties, while IDW publishes and distributes the books.  The first two properties to receive the comic treatment will be Army of Two and Dragon Age.

We’ve seen an increasing number of video game tie-ins with comics over the last few years. This marks another step in our strategy for extending EA’s wholly-owned game properties to new media. It is exhilarating to be working with the comic book creators directly,” said Mike Quigley, EA’s Vice President of Global Marketing.

EA seems to be taking the partnership very seriously, signing deals with established comics pros, Humberto Ramos, Peter Milligan, and Orson Scott Card.  Army of Two will launch in January, with a story that picks up where the game left off.  Dragon Age has not been given a release date.

Do any of the currently available video game-inspired comics interest you guys?  Is anyone out there really caught up in the story of Street Fighter?  Generally, I’ve found that these books work better when they’re presented as one-shots, as opposed to ongoing series.  Halo Uprising was cool, as was the Dead Space book, but monthlies like World of Warcraft seem to lose a lot in translation.  Anyone disagree?

[Source]


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